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10. Third-party Data Sharing
• Sometimes, websites share your information with other companies.
• For example, a shopping site might share your email with a marketing company.
Diagram: Ways to Capture Online User Information
+-------------------+
| User Info |
+-------------------+
/ | | | \
/ | | | \
Web Forms Cookies Surveys Social Media
| | | |
Analytics Search Queries Purchase History
| | | |
Location Data Behavioral Tracking Third-party Sharing
This diagram shows the different channels through which user information flows into the
hands of companies and platforms.
Putting It All Together
So, let’s connect both parts of the question.
• Valuable information is information that is accurate, complete, relevant, timely,
clear, accessible, cost-effective, and consistent.
• Online user information is captured through various methods like web forms,
cookies, surveys, social media activity, analytics, search queries, purchase history,
location data, behavioral tracking, and third-party sharing.
When companies capture user information, they must ensure it has the characteristics of
valuable information. For example:
• If they collect inaccurate data (like wrong age or location), it’s useless.
• If they collect incomplete data, decisions based on it may fail.
• If they don’t update data regularly, it becomes outdated.
Real-Life Example
Imagine Netflix.
• It captures user information through watch history, ratings, and search queries.
• It ensures the information is accurate (what you actually watched), complete (all
your viewing habits), relevant (used to recommend shows), and timely (updated
instantly).
• That’s why Netflix can suggest movies you’re likely to enjoy—it’s using valuable
information captured online.